About the product
Mediacarpal is a media company focused on photography, live events, and other creative endeavors. Declan, the founder (and sole employee), started Mediacarpal in 2021, and is already hitting the ground running with a handful of local shows and numerous photoshoots under his belt.
Mediacarpal is a media company focused on photography, live events, and other creative endeavors. Declan, the founder (and sole employee), started Mediacarpal in 2021, and is already hitting the ground running with a handful of local shows and numerous photoshoots under his belt.
As a new company, Mediacarpal wanted to establish their brand with a logo, as well as a visual identity to make themselves more recognizable to the public. I used my Brand Identity class as an opportunity to make an impact on a real brand, and I was introduced to Declan through a mutual friend.
Goals for the project
My goal was to create a holistic brand guide book, including information about the logo, typography, color palette, photography/illustration style, website mockup, merch mockups, and stationery mockups.
My goal was to create a holistic brand guide book, including information about the logo, typography, color palette, photography/illustration style, website mockup, merch mockups, and stationery mockups.
